They blew it. National Organization for Marriage (NOM) really doesn’t know how to discern a winnable fight. A week after the inception of its planned international “Dump Starbucks” campaign and several urgently-worded action e-mails from NOM and allies later, all they have to show is about 21,000 signatures. In other words, almost nobody would sacrifice [...]
NOM’s “Dump Starbucks” Boycott Flops, Shows NOM’s Poor Judgment |
| By: Laurel Ramseyer Tuesday March 27, 2012 10:37 am |
PepsiCo shows increased net income during American Family Association’s boycott |
| By: Laurel Ramseyer Saturday February 13, 2010 4:40 pm |
It looks like American Family Association‘s just-ended year-long boycott of PepsiCo was good for PepsiCo’s bottom line. PepsiCo reported $43 million in net revenue and a 16% increase in net income as compared to 2008. Not too shabby, considering the country and world suffered from an unprecedented financial crisis in 2009. AFA began the boycott [...]


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