No food reward, no dice. That’s the message that Chick-fil-A’s anti-equality customers have sent Brian Brown of National Organization for Marriage in the wake of Brown’s attempt to ride the tail feathers of “Chick-fil-A Appreciation Day” into fundraising heaven. In an e-mail sent on Friday afternoon, Brown wrote:

With “Chick-fil-A Appreciation Day”—which NOM was instrumental in launching, along with Governor Mike Huckabee—America witnessed a national demonstration of support for marriage. …

Now is the time to capitalize on the momentum we established in showing our support for Dan Cathy and Chick-fil-A. Marriage is on the ballot this fall in four critical states—Maryland, Maine, Minnesota and Washington. Every one of those battles is enormously important. …

We need to mount a national campaign to win in these four states. That’s what the Stand For Marriage America campaign is all about. Supported by NOM, and managed by ActRight (a clearinghouse for conservative action), Stand For Marriage America makes it easy for people to support all four state campaigns to preserve traditional marriage.

If every person who made an effort to eat at Chick-fil-A last Wednesday donated $10 to Stand For Marriage America, we would guarantee victory in all four of these critical states.


According to Brown’s e-mail, Stand for Marriage America had a running start of $36,364 from pre-Chick-fil-A funding pushes. Now, a day after his appeal to Chick-fil-A’s anti-equality customers, the total has increased by less than $2000.

The message seems clear: NOM will be unable to monopolize on Chick-fil-A’s windfall because the anti-equality customers who made it possible were motivated at least in part by the rare opportunity to eat junk food and get praised for it. Judging by the poor response to the Stand for Marriage America campaign, very few among them are willing to shell out the price of a sandwich unless they receive a guilty pleasure in return.