Tonight, the TV ad below featuring retired Washington state Sen. Cheryl Pflug (R) debuts during the Opening Ceremonies of the 2012 Summer Olympics. I’m thinking this ad, paid for by the Pride Foundation, is a gentle and effective way to reach out to Washington’s conservative voters who are still working their way along the path to full support of marriage equality for all Washington families.

I know a number of lesbian and gay couples that have been together for 40 years.

I saw in these couples love, commitment, a sharing of a life together. Everything that makes for a good marriage.

Everybody wants to say “this is the person that I love” and stand up and have a ceremony with their family and friends.

As a Republican, I believe in freedom. And that includes the freedom to marry the person you love.

Back in February, Sen. Pflug and three Senate colleagues cast the Republican votes needed to pass Washington’s marriage equality bill on a bipartisan vote of 28 to 21. The House also passed the bill with bipartisan support and Gov. Gregoire signed it into law, but it’s enactment is on hold until a referendum vote is taken this November.

Referendum 74 will ask voters whether the marriage equality law should be approved or rejected. Marriage equality supporters must vote to Approve Referendum 74.

Support the Approve Referendum 74 campaign by signing up to volunteer with Washington United for Marriage, “liking” WUM’s Facebook page and following the news on Twitter (@WA4Marriage, #WA4M).