I’m sure you’ve seen the amusing TV commercials for K-Y products, with a variety of heterosexual couples enhancing “The Big Moment” in bed. Naturally, I laughed along, wondering whether the company would actually dare to use a same-sex couple in ads.

Well…wait no more. K-Y is releasing a new national TV ad for its INTENSE lubricant that features a lesbian couple – “Alex & Emma.” It begins airing nationally on September 5th. Shortly thereafter there will be fundies, bigots and closet cases that will need a fainting couch.

K-Y® Brand has been a longtime supporter of the LGBT community. Since 1998, it has sponsored dozens of LGBT and HIV/AIDS organizations and has also participated at LGBT Pride celebrations and other community events. Gay male couples have been featured in print advertising since 2008 and now the brand is continuing its tradition of support and visibility with advertising that is inclusive of lesbian couples.

Just to continue the cranial cataclysm amongst members of the Professional Anti-Gay Industrial Complex, I’ll include these tidbits from the accompanying fact sheet:

K-Y® INTENSE® is different than any K-Y® Brand product. It’s not a personal lubricant—it is a female arousal gel scientifically shown to enhance female pleasure, arousal and satisfaction during intimacy. In fact, 75% of women in consumer studies experienced heightened arousal, sexual pleasure and sensitivity…where it counts most. And of those women, 90% reported INTENSE® bettered the overall experience for the couple, which is what K-Y® is all about.

Especially in these times of high-stress, it is so important for couples to find ways to reconnect and too often women neglect their intimate health as they balance their jobs, families and lives. With INTENSE®, K-Y® Brand hopes to emphasize that women need to take time for themselves and make their intimate health a priority.

The first and only female arousal gel from K-Y®, the #1 doctor-recommended brand.
- Creates a rush of pleasure and increased female sensitivity
- Helps women reach their peak of sexual pleasure more quickly
- Pump dispenser allows for easy, non-messy application
- Packaging includes a designer pouch for discreet storage
- Allergy tested, hormone and paraben-free
- Approximately 20 uses per bottle
- Suggested Retail Price: $24.99 for .34 FL OZ
- K-Y® Brand INTENSE™ is available at food, drug, and mass retailers nationwide
- Visit www.ky.com for more information

Can’t wait for “The Big Moment” for The Peter and Bam Bam.