A 7.2 earthquake {updated by Lucy Jones at the U.S Geological Survey (USGS) the live feed at KABC, Los Angeles from the initial reports of this being a 6.9 Earthquake} struck Baja California at approximately 3:40 PM PDT this afternoon. Thumbnail Link: Baja California Earthquake Epicenter Location for April 4, 2010, 3:41 PM PDT QuakeFrom the Los Angeles Times:

The temblor struck about 3:40 p.m. about 108 miles east of Tijuana. In Los Angeles, the shaking persisted for several seconds. It was felt across Southern California, with skyscrapers shaking in San Diego. There were no immediate reports of damage or injuries.

CNN showed a map of the earthquake epicenter, placing the epicenter about at the northern tip of the Gulf of California.

The San Diego News Network is reporting:

Preliminary USGS information indicated the epicenter was 19 miles southeast of Mexicali, at an area that has been rocking with magnitude 3.0 quakes all week.

No damage was immediately reported in the city of San Diego, Sgt. Ramona Hastings of the San Diego Police Department said. There were no initial damage reports in the county area either, according to Lt. Scott Ybarrondo of the Sheriff’s Department.

KABC Television is reporting:

High rise buildings in Los Angeles and San Diego rocked back and forth when the quake hit.

…Los Angeles City Fire Department officials said the department is on earthquake status and some stalled elevators in the city have been reported.

So far there have been no reports of serious damage, power outages or injuries.

The West Coast/Alaska Tsunami Warning Center is reporting:

A strong earthquake has occurred, but a tsunami IS NOT expected along the California, Oregon, Washington, British Columbia, or Alaska coast. NO tsunami warning, watch or advisory is in effect for these areas.

Based on the earthquake magnitude and historic tsunami records, a damaging tsunami IS NOT expected along the California, Oregon, Washington, British Columbia, and Alaska coasts. Some of these areas may experience non-damaging sea level changes. At coastal locations which have experienced strong ground shaking, local tsunamis are possible due to underwater landslides.

At 3:41 PM Pacific Daylight Time on April 4, an earthquake with preliminary magnitude 7.0 occurred 45 miles/72 Km southeast of El Centro, California. (Refer to the United States Geological Survey for official earthquake parameters.)

The Pacific Tsunami Warning Center in Ewa Beach, Hawaii will issue messages for Hawaii and other areas of the Pacific outside California, Oregon, Washington, British Columbia, and Alaska.

This will be the only statement issued for this event by the West Coast/Alaska Tsunami Warning Center unless conditions warrant…

I felt the earthquake…it felt like pretty strong quake, even as far away from the epicenter as my two cats and I are here in San Diego from the Epicenter in Baja California, Mexico.

By the way, my cats and I are absolutely fine. We can only hope that as coverage continues, we all hear that the quake has resulted in little human casualty and property damage.