Update: Israel Luna did know the term was problematic, and didn’t care. From the comment thread of The Dallas Voice‘s Planetransgender takes action against the word ‘Tranny’ (from January of 2009):

Israel Luna Says:

My next project is a movie called TICKED-OFF TRANNIES WITH KNIVES. Before finishing the script I mentioned the lead role to Krystal Summers. She loved the title. I understand if the Transgender Community would have a problem with this word, but it seems like it’s not the community…it’s individuals that have a problem. Just like certain gay men don’t mind the word “queer” and others squirm when they hear it. I’m the first person to include drag-queens, transgenders, transexuals and transvestites in all of my projects: see THE DALLAS SHERATON SHOW, All 5 of my films called FADE TO DRAG and roles in my movies THE DEADBEAT CLUB, FRIGHT FLICK and R U INVITED?

I see the word as a very empowering word…representing a strong individual that is extremely comfortable with who they are with no apologies, a word that is catchy and positive (‘hot tranny mess’ is the shiz-nit!) but mainly…it’s short for transexual.

I hope these hot, fierce trannies understand where I’m coming from cause I love them all and will continue putting them in all of my projects to show the whole world how they’re just like everyone else.

p.s. I have a talk show on iMedia called The 10% and if anyone would like to be on the show and talk about this topic I’d love to hear from you and we can discuss it. Thanks!

And…

Israel Luna Says:

I don’t know if this will matter or not but the simple story to my script is:

GIRLS perform.

GIRLS get bashed by STRAIGHT MEN.

GIRLS are left for dead.

GIRLS come back and kick their ass!

The End.

These characters will be so empowering, so strong, so amazingly-kick-ass hot and feirce!

I don’t feel that TICKED-OFF PRE-OP TRANSITIONING M2F SEXUALLY REASSIGNING WOMEN WITH KNIVES would be as appropriate.

Isreal Luna indicated in January of 2009 that he was ignoring the comments of trans people on use of the term “tranny.” He knew the term was problematic, and didn’t care. Tribeca implied GLAAD bought into Luna’s depiction of trans women — I don’t believe it, given Luna’s brazen, planned disresect of trans community members.

Yes, it really is unbelievable that Israel Luna is surprised by the backlash. He knew it was coming, and he invited it — check out the comment thread for that Dallas Voice article to get an idea of his intentional impertinence.


The Dallas Voice, the sometime employer of their online segment producer Israel Luna, has interviewed Luna regarding the backlash to his film Ticked-Off Trannies With Knives. In The Dallas Voice article Director’s Cut.

Luna has indicated he is surprised by the backlash to his film.

“I didn’t think that it would be such a topical thing or an issue, but we’ve been getting stuff about the name, the title, and using the word ‘tranny.’ And then there are people who are like, is it right to do an eye-for-an-eye kind of thing?” he says of the film’s critics. “When I was first writing the script, I just wanted to do an old-fashioned revenge movie. This group of people gets bashed. They come back for revenge. Done.”

Luna is puzzled somewhat by the controversy because the main theme of the film is empowerment, not victimhood – and certainly not mocking the trans characters.

“I thought the gay thing’s been done, the coming-out-to-the-parents thing has been done. We’re just so past all of that stuff,” he says. “Who’s now the most under-represented and misunderstood? The trans community. And now with all the new rights [issues] coming up and murders [against transgender people] happening, that’s what I wanted to do. Everyone says I have the corner on the market with the drag queens and the transgender women here in Dallas because I have them in all of my projects. I just have this fascination and love [for them].”

If nothing else at all appears to be incredulous about Luna’s statement regarding the backlash, it’s his surprise that trans people would have a problem with his using of the term “tranny.” As I’ve already pointed out in An Insensitive Tribeca Film Festival Pick: Ticked Off Trannies With Knives:

[O]ne should note that Israel Luna on his own website has indicated that he’s the online segment producer for The Dallas Voice. As someone with significant ties to The Dallas Voice, he is, or should be aware of the controversy that The Dallas Voice has experienced over their use of the term “tranny.” To make a long story short, The Dallas Voice last year declared that since RuPaul approves of using of the term “tranny”, it’s alright for The Dallas Voice to use the term. Transgender activist Donna Rose, and three others, sent in letters to the editor of The Dallas Voice explaining why checking with one famous individual is not a sensitive way to determine appropriate language for describing and defining a community. As Donna Rose stated in her letter to The Dallas Voice editor:

A far more sensitive way to handle this would have been to acknowledge that these terms are considered offensive to many as pejorative, degrading and dehumanizing, and to have elicited a broad range of opinions rather than to treat it in such an off-handed, mocking way based on one person’s opinion. Your story does a disservice to you, your publication and transgender people in general.

Just from being a filmmaker who’s stated on his website that he’s been affiliated with The Dallas Voice, Israel Luna should have been aware that many trans people find the term “tranny” to be a pejorative; he should have been aware that to many trans people, the term is seen as a degrading and dehumanizing term. It’s stated in black-and-white in early 2009 by trans activists in a publication that he’s recently been employed by.

But beyond that, the Tribeca Film Festival, in a statement provided to MovieLine is claiming that

…GLAAD representatives advised the film’s producer, director and cast on how to describe the film to its core constituency.”

The implication of that statement by the Tribeca Film Festival appears to be that Israel Luna actually took the advice of GLAAD. If you note the careful wording of what MovieLine reported from the Tribeca Film Festival statement regarding GLAAD, they don’t actually state that Luna actually accepted the advice that GLAAD gave Luna. Yes, GLAAD was talking to Israel Luna behind the scenes before the news of this film broke in trans community, but that doesn’t mean Israel Luna actually listened to GLAAD regarding his problematic use of the term “trannies” in the film’s title — or actually took any of the advice GLAAD offered to Luna.

From GLAAD’s statement in response to statements of the Tribeca Film Festival and Luna:

…Last month, GLAAD was asked to meet with the director and cast members prior to seeing the movie to educate them about transgender terminology and issues facing the transgender community. During that meeting, GLAAD was not shown the film and voiced strong concerns about the title and the use of the word “tranny.”  While the word is used by some, it is largely an insult that is offensive to many transgender people. The filmmaker has elected to keep it, despite its potential offense.

At the time of the meeting, the film didn’t have a distributor or any major platform. Every year countless independent films are made and most remain unreleased. Showing at the Tribeca Film Festival offers the film a national space to spread its inaccurate message to thousands. It is because of this platform and the recognition it provides that we are standing with many in the community and raising our voices.

When GLAAD watched the film screener and trailer, we were immediately concerned about not just the title, but the film’s content and its exploitation of transgender victims Angie Zapata and Jorge Mercado in its trailer.

In a recent interview the filmmaker admits, “I agree that the baseball bat and the clumps of hair on the baseball bat are very disturbing…” This sort of violence is played for cheap laughs in the film…

Again, it appears to me that the Tribeca Film Festival has disingenuously implied that GLAAD bought into all aspects of Luna’s film; disingenuously implied that Luna actually took the advice of GLAAD. (I’ve asked the Tribeca Film Festival for the complete copy of their statement to see what they actually stated in full.) I’d like to remind the Tribeca Film Festival that it’s not just GLAAD who is dissatisfied with the title, the content, and the marketing of the film, but a significant number of trans community members — members of the community who are being “transploited” by this “‘transploitation’ action comedy.”

To The Tribeca Film Festival, I say this isn’t a process discussion regarding GLAAD and Israel Luna, as Tribeca seems to be trying to make this about. This actually is about the problematic issues related to the epithet in the title of, the content of, and exploitive marketing of the film entitled “Ticked-Off Trannies With Knives.”

For example, Ashley Love, a trans woman of color and community activist who’s actually prescreened this film, had this to say at Trans Forming Media:

[A]s a woman, was horrified by the misogyny and sexism expressed in this film. As a trans person, I was appalled at how the rape and violence against transwomen was made to be “humorous”. As a human being, I was disgusted that a group of dangerously oppressed minorities were the subject of a CINEMATIC HATE CRIME!

Israel Luna is surprised at the backlash to the film’s use of the term “trannies” in the title. He’s surprised that trans people find his exploiting of Angie Zapata’s and Jorge Steven Lopez Mercado’s antigay, antitransgender hate killings in the marketing for this film to be reprehensible. He’s surprised that trans people aren’t embracing the supposed “empowerment” of this film.

To me, Israel Luna’s failure to understand why there is so much backlash to his film speaks to his cluelessness. Luna’s surprise is literally unbelievable.

~~~~~

Related:

* GLAAD CALL TO ACTION: Demand That Ticked-Off Trannies with Knives Be Pulled from Tribeca

* Helen Boyd: Ongoing GLAAD Battle

* An Insensitive Tribeca Film Festival Pick: Ticked-Off Trannies With Knives