I had to see if this was up on YouTube because Kate and I were speechless when this aired while we were watching the Olympics. I realize McDonald’s marketing staff wants to target the minority market (as if POC need to ingest its toxic stew of fat-laden “food” like Chicken McNuggets, with heart disease through the roof), but this New Jack smooth seduction play about its new sweet chili sauce is beyond hilarious.
This kind of lame targeting is embarrassing (no indictment of the young man in the commercial; he has a nice voice). Honestly, does this approach work? However absurd and offensive I think it is, it’s not the only McNugget love commercial like this. You can see another online that is an equal howler.
But as I said above, the serious issues of childhood obesity, heart health and high blood pressure that are devastating minority populations disproportionately is clearly not something McDonalds wants to touch with a ten-foot pole. Its cheap mostly unhealthy food (yeah, there are a few salads and grilled offerings) is readily available in most minority communities. Good luck finding any good grocery store, never mind a Whole Foods.
It’s no mistake that those two chili sauce-loving people in that commercial are slim and attractive. A realistic portrayal would have some extra pounds carrying people bellying up to the counter for those McNuggets. But as we know, marketing isn’t about reality.
BTW, for the delusional “post-racial America” believers out there, check out the comments at YouTube under the video. Let’s just say it starts out with “Does mcniggers accept food stamp?” and devolves from there.